10-Step Guide to Building a Team Identity: Coaches and Players Will Believe In

A practical roadmap for coaches who want their teams to play with purpose.

The "10-Step Guide to Building Team Identity" is a foundational resource designed to help coaches craft a clear, powerful, and lasting identity for their teams. Whether you coach at the club, high school, or academy level, this guide walks you through every essential element — from defining your core values and playing style to aligning your training sessions and culture.

Inside you’ll learn how to:
✔️ Identify your program’s vision and values
✔️ Establish a unique team playing style
✔️ Create standards players believe in and uphold
✔️ Design practices that reinforce your identity
✔️ Communicate your message with clarity to players, parents, and staff

No more copy-paste philosophies. This guide helps you build a culture that fits your players, your environment, and your goals.

✅ Perfect for coaches launching a new program or redefining an existing one.